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March 26, 2017
A Little History Lesson
A Note from the Farmer's Wife
The Farmer was barely a farmer when he first heard the term “CSA.” In 1999 the phrase “Community Supported Agriculture” was still a new concept in the Philadelphia area. The first CSA in this country began in the mid 80s when Jan Vander Tuin, a Swiss biodynamic farmer, introduced the model to a small farm in Massachusetts.
When the owner of a small farm where Michael (the Farmer) worked approached him about starting a CSA, he was dubious.
The idea of selling a season’s-worth of organic produce up front before the first field had been tilled seemed half-crazy, if not nerve-wracking. But even more concerning to him was that the customer had to accept anything the farmer wanted to stick in their box. Don’t like kale? Well if the kale harvest was good you might get half a box of the stuff. Eat it or compost it, right?
This concept seemed both unfair and un-modern to the Farmer. He he decided to offer their shareholders the ability to choose which vegetables landed in their boxes.
Four years later the Farmer began his own farm, and the Future Farmer’s Wife was one of his first CSA members. With about thirty members, the then-Bachelor-Farmer collected each week’s orders off an ancient answering machine. In an even ancienter Ford van he delivered boxes to several drop off locations. One of these was the Future Farmer’s Wife’s chiropractic clinic. Her staff and patients raved about the fresh food and the following spring attended an Open House to hear the Farmer speak on organic gardening. Okay, that day is a whole story in itself. Suffice it to say that two years later the Future Farmer’s Wife became the Farmer’s Wife and they founded Red Earth Farm together.
More than fifteen years later, the Farmer feeds a growing number of avid vegetable eaters. He is still adamant about offering his customers the ability to choose what goes in their weekly box. And ordering is now streamline through online accounts - no more dreaded evenings of handwriting orders from a scratchy answering machine recording! We are still the only CSA in the Philadelphia region that offers online weekly ordering.
And the Farmer’s Wife? Believe it or not, she is still a member, and loves ordering her veggies online each week. Getting that box (she has home delivery!) each week still feels like a birthday present!
Does "The CSA that Let's You Choose" resonate with you? How much does choice matter in a CSA? Are there other factors that are key to your positive CSA experience? We'd love to hear from you!